Friday, August 05, 2005


It's not what you know, but who you know.

As you may very well know, I LOVES me my Mountain Dew. In recent years, Mountain Dew has branded itself to be part of the "Extreme" culture - promoting snowboarding, Tony Hawk, BMX, etc. These aren't exactly my people. But T-Bone registered to go to the E3 videogame convention and was selected to receive samples of a brand new flavor of Mountain Dew! (I'm out training for a triathlon while he's sitting on the couch playing Spider-man on an X-Box and he's more extreme. Go figure.)

T-Bone got a six pack of "Mountain Dew Variation 516" and very generously gave me a can to sample. When I looked at the nutrition information, at first I thought it was going to be a new Diet Dew; after all, it said "120 calories" and regular Dew has 170. But then I saw the serving size, and the new 14 oz. can contains TWO servings. That's equal to 205 calories in a regular 12 oz. can. Glad to see they're not going after the low-carb wusses (55g vs. 46g).

The New Dew (center) is essentially a cross between regular Mountain Dew and Simple Green All-Purpose Cleaner:

Here's a closer look: New Dew on left, 50-50 mix of Plain Dew and Simple Green on right:

Oddly enough, the nutritional value of New Dew increases when mixed with the household cleanser.

I don't know what to call the flavor. I'm not good at picking adjectives for tastes. It's not lime, I don't know what it is. I will say that it is zazzier than regular Dew. Yes, zazzier.

Product testers can submit ideas for the new flavor, and Mountain Dew never has boring names. They don't use flavors like "cherry" or "orange" or "grape"; they have "Code Red" "Live Wire" and "Pitch Black". You want a name that sounds cool, refreshing, and in this case, green. My proposal is "Mountain Dew: Alpine Blitz".

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