Monday, February 02, 2004


For the first time that I can remember, the Game was actually more interesting than the commercials. I'm very disappointed in Madison Avenue this year.

The two dumbest ads, simply because they make no logical sense:

Shards-o-glass, by the anti-smoking terrorists at "The Truth". The commercial is misleading because although smoking is bad for you in the long run, it can give short-term pleasure. Eating shards of broken glass has no pleasure. If they wanted to do an accurate analogy, why not show a bunch of bikini models running in the sun warning about skin cancer?

Sierra Mist, bagpipe player. This sweaty Scottsman supposedly is getting refreshed by standing over a street vent and getting wind up his skirt. Have you ever walked over a sidewalk vent? It ain't cold. That smoke coming up is steam. Steam is hot. Drinking Sierra Mist is like steaming your privates? No thanks.

It's sappy and sentimental, but one of my favorite Superbowl commercials of all time is the Budweiser "Respect" ad that aired after 9/11. It still chokes me up.

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